| CODE | MRK1212 | |||||||||
| TITLE | Research Methods for Business Students | |||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | Not Applicable | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Marketing | |||||||||
| DESCRIPTION | This study-unit provides business students with a fundamental understanding of the nature of business research, the research process and the different research methodologies. An overview of some common qualitative and quantitative approaches as well as their underlying principles will be provided to enhance the students' familiarisation with such concepts. In addition, the unit shall provide an understanding of the typical research report and presentation. Study-Unit Aims: The aims of this study-unit are: - To familiarise students with the nature of business research, - To guide students through the research process, - To familiarise students with some of the most common and popular research methods and designs used in social science, - To assist students with grasping the relevance and effectiveness of quantitative, qualitative and mixed method approaches. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Understand the purpose and value of business research; - Plan a research project by formulating the research topic and the research design; - Critically review the literature; - Understand the research ethics and plagiarism issues; - Collect primary and secondary data; - Analyse quantitative and qualitative data; - Write and present the research project. 2. Skills: By the end of the study-unit the student will be able to: - Plan and conduct research projects in any field related to social science; - Determine the value of the research they come across and correctly interpret the results of that research. Main Text/s and any supplementary readings: Main Text: Saunders, M., Lewis, P & Thornhill, A. (2012) Research Methods for Business Students (6th edition), Harlow: Pearson. Supplementary readings: - Hair, J.F., Money, A.H., Samouel, P. & Page, M. (2007) Research methods for business, Chichester: Wiley. - Zikmund W.G., Babin, B.J., Carr, J.C. & Griffin, M. (2013) Business Research Methods. South-Western/Cengage Learning (International Edition). |
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| STUDY-UNIT TYPE | Lecture | |||||||||
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| LECTURER/S | Jirka Konietzny Christian Bonnici Kirsten Maria Cutajar Miller Ivan De Battista Gavril Flores Elaine Marie Grech Antonietta Rosiello Joseph Schembri |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2023/4. It may be subject to change in subsequent years. |
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