| CODE | TTC2314 | |||||||||
| TITLE | Agritourism | |||||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | 5 | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Institute for Tourism, Travel and Culture | |||||||||
| DESCRIPTION | Agritourism can be a potential means for farmers to overcome the serious challenges facing agriculture and alleviate some of their economic burdens. This study-unit focuses on the ways agritourism can help local cultures and economies sustain and enhance their uniqueness. It will include an analysis of both the remarkable benefits and the potential drawbacks of this new form of tourism. Themes such as rural entrepreneurship, farm diversification and sustainability will be explored and discussed in detail. Of utmost importance is the link between agritourism and agriculture. This study-unit will also look at the management, marketing and promotion of agritourism and its social aspects. It will also explore EU agriculture and rural development policies that contribute to the development of agritourism. Several case studies examining successful agritourism projects will be presented. Study-unit Aims: This study-unit aims to explore the relationship between agriculture and tourism. It also aims to emphasize agritourism as an important tourism product for farm diversification, innovation and rural development. It underscores agritourism’s untapped potential as an economic driver for rural communities in particular and the country as a whole. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Define the importance of agritourism in creating new business opportunities that create jobs and income in rural areas; - Distinguish the different forms of agritourism, rural tourism and countryside tourism; - Comprehend how agritourism can add value to agricultural production and increase the quality of agricultural products; - Realize that agritourism is much more than having tourists on a farm but involves diverse activities; - Demonstrate an understanding of how agritourism encourages economic growth, farm diversification, and innovation in terms of product, services and business models; - Realize how agritourism can contribute to increasing sustainability and to engage young farmers. 2. Skills: By the end of the study-unit the student will be able to: - Demonstrate a fine grasp of the main concepts of agritourism; - Work with farmers' organisations that want to diversify into agritourism; - Work with tourism authorities to develop and plan agritourism activities. Main Text/s and any supplementary readings: Main Text: - Adams, B. B. (2008). The New Agritourism: Hosting Community and Tourism on Your Farm. California: New World Publishing. - European Commision. (2000). Towards quality rural tourism: Integrated quality management (IQM) of rural destinations. Luxembourg: Eur-OP. Supplementary Readings: - Che, D., Veeck, A., & Veeck, G. (2005). Sustaining production and strengthening the agritourism product: Linkages among Michigan agritourism destinations. Agriculture and Human Values , 22 (2), 225-234. - Colton, J., & Bissix, G. (2005). Developing Agritourism in Nova Scotia: Issues and Challenges. Journal of Sustainable Agriculture , 27 (1), 91-112. - Hegarty, C., & Prezezborska, L. (2005). Rural and agri-tourism as a tool for reorganising rural areas in old and new member states - a comparison study of Ireland and Poland. International Journal of Tourism Research , 7 (2), 63-77. - McGehee, N.G. (2007). An Agritourism Systems Model: A Weberian Perspective. Journal of Sustainable Tourism, 15 (2), 111-124. |
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| STUDY-UNIT TYPE | Lecture and Fieldwork | |||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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