| CODE | MRK2301 | |||||||||
| TITLE | Legal Aspects of Marketing | |||||||||
| UM LEVEL | 02 - Years 2, 3 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | Not Applicable | |||||||||
| ECTS CREDITS | 4 | |||||||||
| DEPARTMENT | Marketing | |||||||||
| DESCRIPTION | The study-unit will be organised around the following topics: - The Law on Competition - The law on obligations - Traders and persons auxiliary to traders – rights and obligations - The law of Agency - Consumers Affairs Act - Trade Description Act - Doorstep Contracts Act - Product Safety Act - Malta Standards Authority - Price Indication and Regulation - Advertising and Promotions Regulations - Data Protection Act - Industrial Property and Trademarks - Import and Export Licensing - Internet Trade Licensing - EU Consumer Law - The EU Four freedoms. Study-unit Aims: Marketing relationships are governed by a legal framework which presents opportunities and constraints for the manner in which these relationships can be developed. This study-unit aims to identify and discuss a number of important areas in which the legal environment impinges upon the activities of business organizations. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Demonstrate their ability to analyze legal problems and provide practical solutions to such problems in connection with the marketing activities of their organisations; - Critically evaluate the legal rules as they relate to commercial contracts; - Critically analyze the use of contractual terms and the consequences of breach of contract; - Describe the legal and regulatory environment surrounding organisations in relation to consumer rights, product safety, pricing regulations and other aspects of law relating to the marketing of products and services. 2. Skills: By the end of the study-unit the student will be able to demonstrate the ability to apply core legal and transferable skills, most particularly skills of legal research, analysis, writing and oral presentations to definite factual situations and problems. Main Text/s and any supplementary readings: - The Civil Code of Malta - The Commercial Code of Malta Other reading as indicated by the lecturer during the course of the study-unit. |
|||||||||
| STUDY-UNIT TYPE | Lecture | |||||||||
| METHOD OF ASSESSMENT |
|
|||||||||
| LECTURER/S | Christopher Cilia |
|||||||||
|
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
||||||||||