| CODE | MRK4061 | ||||||
| TITLE | Marketing and Society | ||||||
| UM LEVEL | 04 - Years 4, 5 in Modular UG or PG Cert Course | ||||||
| MQF LEVEL | Not Applicable | ||||||
| ECTS CREDITS | 4 | ||||||
| DEPARTMENT | Marketing | ||||||
| DESCRIPTION | - Social Criticisms of Marketing; - Citizen and Public Action to Regulate Marketing; - Ethical Issues in Business – employment, human rights, environmental pollution, corruption and moral obligations; - Ethical Issues in Marketing – advertising, sales, product development and management, promotions, distribution, pricing, marketing research, Organizational Relationships. - The Roots of Unethical Behaviour; - Philosophical Approaches to Ethics – Straw Men, Utilitarian and Kantian Ethics, Rights Theories and Justice Theories, - Organizing for Ethical Decision-Making and Codes of Ethics. Study-unit Aims In this module, marketing is viewed as a dynamic process designed to achieve distinctive strategic competence and global advantage. This is accomplished through value-added marketing activities and operations that are designed to create and sustain long-term relationships. The objective of this module is to help the participants achieve success by taking the best from traditional marketing theory and practice and combining it with contemporary, innovative approaches to meet challenges in a fast-paced, often uncertain environment. The emphasis will be on Change and Innovation, Cutting-edge topics, and an integrated approach. Learning Outcomes 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: 1. Recognize and describe ethical dilemmas with marketing implications for different stakeholders; 2. Discuss the impact of corporate and consumer decisions on human life, society, and the environment, locally, nationally and internationally; 3. Assess and criticize individual as well as collective behaviour in regards to goods and service consumption; 4. Discuss philosophical approaches to ethics; 5. Critically evaluate marketing ethics methods in use by globalized corporations and organizations today; 6. Discuss different Codes of Ethics proposed by different entities and organizations. 2. Skills: By the end of the study-unit the student will be able to: 1. Apply a marketing ethics perspective on an organization’s activities and recommend courses of action for sound business and marketing behaviour; 2. Apply ethical work-skills such as: respect for peers, empathetic and perspectivistic viewpoints; 3. Prepare a Code of Ethics. Main Text/s and any supplementary readings Core Textbook: - Arnold, D., (2009), Ethical Marketing and the New Consumer, Chichester West Surrey, UK; John Wiley & Sons Ltd. - Murphy, P. E., (2005), Ethical Marketing, Upper Saddle River, N.J.: Pearson Prentice Hall. Additional Reading: For students to apply course material to current issues and promoting critical evaluation and debate, regular review of Marketing Journals and publications is recommended. Suggested periodicals include: - Electronic Journal of Business Ethics and Organizational Studies. - Journal of Consumer Behaviour. - Journal of Public Policy and Marketing. - Professional Ethics. - Journal of Mass Media Ethics. - European Journal of Marketing - Journal of Marketing - Journal of International Marketing - Quarterly Review of Marketing |
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| STUDY-UNIT TYPE | Lecture | ||||||
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| LECTURER/S | Raymond Zammit |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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