Corporate communication is today increasingly considered a key function within organisations as it seeks to ensure integrated communication among the various stakeholders.

In order to enable this, corporate communication seeks to manage relationships and communicate effectively with the various stakeholders. Therefore, it seeks to communicate with customers and intermediaries by collaborating with marketing. In communicating with investors, it interacts with financial managers and financial entities. When it comes to government, public authorities and regulators, it collaborates with legal and administrative professionals. To communicate internally with employees it partners with human resources specialists. All these activities require effective use of various communication tools available while also ensuring harmonious relationships with the media.

Effective corporate communication can provide various useful outcomes. These include a strong corporate reputation and corporate culture, a coherent corporate identity and a greater sense of belonging among all employees.