Dr Joseph Vella

Dr Joseph Vella

Dr Joseph Vella

 B.Sc.(Melit.),M.B.A.(Brunel),Ph.D.(Luleå)

Senior Lecturer

Room 504
Media & Knowledge Sciences Building
University of Malta
Msida
  +356 2340 3744
Joseph VELLA Ph.D. is a senior lecturer within the Corporate Communication Unit at the Faculty of Media and Knowledge Sciences at the University of Malta. He holds a PhD in Marketing from Luleå University of Technology in Sweden, where he has also been appointed as a visiting senior lecturer. He has served as external examiner for both Masters and Doctoral theses at the University of Pretoria and the University of Cape Town in South Africa, as well as the KTH Royal Institute of Technology in Stockholm, Sweden. His research focuses on consumer behaviour, customer relationship management, supply chain management and internal marketing and has published referred papers in these areas. Dr. Vella has extensive practical experience in the industry and has been managing director of his own company and previously had also been involved in brand management.
  • Consumer Behaviour
  • Customer Relationship Management
  • Internal Marketing
  • Relationship Marketing
  • Supply Chain Management

DIBA, H., VELLA, J., AND ABRATT, R., 2019. Social Media’s Influence on the B2B Buying Process. Journal of Business and Industrial Marketing, .

MATHESON, K., PLANGGER, K., KIETZMANN, J., VELLA, J. and GRANT, P., 2019. The serious side to funny cartoons: understanding public perception of wine through cartoon content analysis. Journal of Wine Research, 30(2), pp. 95-106.

CARUANA, A., VELLA, J., CHIRCOP, S. and KONIETZNY, J., 2018.
Corporate Greed: Its effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation Among Customers, 2018.

CASSAR, M. and VELLA, J. AND CARUANA, A., 2018. Positioning of Wine Tourism Websites Across Different Winescapes: A Lexical Analysis and Implications. International Journal of Wine Business research, .

HALL, D. and CARUANA, A. AND VELLA, J., Forthcoming, 2018. The Effect of Attitude Towards Advertising and Blog Skepticism on Innovativeness and Exploratory Purchasing Behaviour: A Study of Wines. Journal of General management, .

MORRISH, S., PITT, L.F. and VELLA, J. AND BOTHA, E., 2018. Where to Visit, What to Drink? A Cross-National Perspective onWine Estate Brand Personalities. International Journal of Wine Business research, .

PITT, C., ERIKSSON, T., DABIRIAN, A. and VELLA, J., 2018. Elementary, My Dear Watson: the Use of Artificial Intelligence in Marketing Research, 2018.

TREEN, E., LORD FERGUSON, S. and PITT, C. AND VELLA, J., 2018. Exploring Emotions on Wine Websites: Finding Joy. Journal of Wine Research, .

PITT, C., TREEN, E., PITT, L. and VELLA, J., 2017. Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective—An Abstract, Creating Marketing Magic and Innovative Future Marketing Trends 2017, Springer, pp. 1283-1284.

VELLA, J. and WALLSTRÖM, Å. AND FARSHID, M., 2017. Financial services Apps: What Makes the Difference Between a Great and a Ghastly review? Journal of Financial Services Marketing, .

CASSAR, M., VELLA, J. and CARUANA, A., 2016. Positioning Of Wine Tourism Websites Across Different Winescapes: A Lexical Analyses And Implications, Australian and New Zealand Marketing Academy Conference 2016.

MORRISH, S.C., PITT, L.F. and VELLA, J., 2016. Where to Visit, What to Drink? A Cross- National Perspective on Wine Estate Brand Personalities, Australian and New Zealand Marketing Academy Conference 2016.

PITT, L., MILLS, A., TREEN, E. and VELLA, J., 2016. Understanding The Opportunities And Challenges of Wearable Technology, Academy of Marketing Science Annual Conference 2016.

STIEHLER, B.E. and CARUANA, A. AND VELLA, J., 2016. Using an Aesthetics and Ontology Framework to Investigate Consumers' Attitudes Towards Luxury Wine as a Product Category: Evidence From Two Countries. (Selected as the Outstanding Paper in the 2017 Emerald Literati Network Awards for Excellence).. International Journal of Wine Business research, .

HALL, D., CARUANA, A., VELLA, J. and SCHAU, H., 2015. Knowledge effects on the exploratory acquisition of wine, Bi-Annual Wine Marketing Conference 2015.

PITT, L.F., MATTISON THOMPSON, F., VELLA, J., ENGTROM, A. and MILLS, A.J. AND KIETZMANN, J., 2015. The Effects of Objective and Subjective Knowledge on theExploratory Acquisition of Wine. In A.G. A.G.Close and D.L. Haytko, Developments in Marketing Science (Academy of marketing Science, May 2015, Denver CO), 2015.

VELLA, J. and UGGLA, H. AND TEMIZ, S., Make or Buy Brand Equity: Entrepreneurial Brand management. In A.G. Close and D.L. Haytko, Developments in Marketing Science (Academy of Marketing Science May 2015, Denver CO), .

VELLA, J., 2015. Emotional Dissonance. Wiley Encyclopedia of Management. John Wiley & Sons, Ltd, .

PITT, L.F., CARUANA, A., VELLA, J., MILLS, A.J., BAL, A., 2014. Self-Reference Criterion Aptitude Complex for Business Adaptation, International Marketing Strategies 2014.

VELLA, J., CARUANA, A. and PITT, L., 2014. Elements of a Talent Strategy for Effective   Relationship   Building: A   Study   Among   Bank   Sales   and   Service   Providers. Journal of Financial Services Marketing, 19(2), pp. 118-131.

VELLA, J., CARUANA, A. and PITT, L., 2013. Organizational commitment and users’ perception of ease of use: A study among bank managers. Journal of Management Development, 31(4), pp. 351-362.

VELLA, J. and CARUANA, A., 2012. Encouraging CRM systems usage: A study among bank managers Management Research Review, 35(2), pp. 121-13.

VELLA, J., CARUANA, A. and PITT, L., 2012. The Effect of Behavioural Activation and Inhibition on CRM Adoption.. International Journal of Bank Marketing, 30(1), pp. 43-7.

VELLA, J., CARUANA, A. and PITT, L., 2012. Perceived Performance, Equity Sensitivity and Organizational Commitment among Bank Managers
. Journal of Financial Services Marketing, 17(1), pp. 5-18.

VELLA, J., VAN HEERDEN, G. and EK STYVÉN, M., 2009. Addiction... or a second chance for a "third place"?. Sustainable Management and Marketing 2009.

CARUANA, A. and VELLA, J., 2004. The relationship between adult playfulness and viewers' response to advert execution: An initial exploration. Management Research Review, 27(3), pp. 61-16.

CARUANA, A., VELLA, J. and RAMASESHAN, B., 2003. Viewer response to advert execution: The role of adult playfulness, Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment 2003, pp. 272.

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