Master of Science in Strategic Management and Digital Marketing

Master of Science in Strategic Management and Digital Marketing

Course information

Course title Master of Science in Strategic Management and Digital Marketing
Course code PMSCSMNDMKFTT8
Postnominal M.Sc.(Melit.)
Level of qualification Second Cycle
National Qualifications Framework level Level 7
Duration 3 Semesters
Mode of attendance Full-time
Total ECTS credits 90
Coordinator Franco Curmi
Delivered by Faculty of Economics, Management and Accountancy
The MSc in Strategic Management and Digital Marketing is designed to prepare next generation leaders in Digital Marketing by integrating Digital Marketing with a strong Management component. This approach transforms graduates into leaders who have a broad understanding of the digital marketing opportunities and will design data-driven actions to create impact. Students are equipped to be effective in their roles by understanding success cases and push boundaries by engaging with cutting edge tools and techniques. This MSc empowers students to build knowledge and skills that employers are demanding from the new generation of marketing managers within the digital economy.

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The Course shall be open to applicants in possession of:

(a) the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II and with a minimum average mark of 65% in one of the two proposed areas of study in the Degree or

(b) the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or

(c) the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or

(d) the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or

(e) a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences and provided further that such applicants may be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or

(f) a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs (a) to (e).

In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS are assigned, in addition to the programme of study specified in bye-law 11 of the bye-laws for the course.

The admission requirements are applicable for courses commencing in October 2019.

For more detailed information pertaining to admission and progression requirements please refer to the bye-laws for the course available here.

UM currently hosts over 1,000 full-time international students and over 450 visiting students. The ever-increasing international students coming from various countries, in recent years, have transformed this 400-year old institution into an international campus.

Our international students generally describe Malta as a safe place, enjoying excellent weather and an all-year varied cultural programme. Malta is considered as the ideal place for students to study.

You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage.

Access more information about our admission process and English language requirements.

After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.

Local/EU/EEA Applicants: Annual Enrolment Fee: Eur 400

Non-EU/Non-EEA Applicants: Total Tuition Fees: Eur 10,800
Yr 1: Eur 10,800 - Yr 2: NIL
Students completing this programme shall develop an understanding of the latest digital marketing and leadership concepts such as digital marketing channels, performance metrics, digital advertising, decision modelling, data analytics and digital content production theories and applications. The programme helps students to:
• plan and execute a digital marketing strategy based on market and consumer insights of different target segments;
• Assess key media and digital challenges and take decisions with regards to marketing strategy objectives, media planning and budget allocation across regions and seasonality;
• create digital marketing channels including the implementation techniques, testing and optimization of a brand's online presence, email campaigning, content marketing, SEO, and social media;
• demonstrate a solid understanding of ads serving technology, ads serving operations, ads strategies and implementation of display ads, SEM, PPC, programmatic advertising, targeting and re-targeting with conversion tags and attribution for each phase in the customer journey;
• appraise future opportunities across marketing technology to build competitive advantage;
• apply critical thinking skills and attitudes towards different data sources and data formats involved in accessing, capturing, compiling and communicating insight;
• synthesise value offerings that meet market requirements effectively and profitably;
• defend ideas eloquently from presenting innovative strategies to complex conjunctures by applying well-articulated knowledge;
• create and lead teams in a fast-paced environment to operate parallel campaigns and channels;
• value the integration of theory with the practice of strategic thinking and implementation in a range of marketing contexts;
• research business involving different methodologies and understand the role in solving management challenges as a core in evidence based management. This area emphasizes the significance and impact of big data and its implications in marketing decisions.
The course is intended for fresh graduates as well as industry practitioners who would like to specialise in Strategic Management and Digital Marketing.
There is a growing demand for Digital Marketing managers in local and international economies. This is reflected in an increasing number of vacancies for Digital Marketing specializations on the job market. The demand for leaders in this area is growing as organizations recognize the need for marketing professionals to handle online brands and digital campaigns strategically and with measurable impact. Students who successfully complete the MSc in Strategic Management and Digital Marketing degree will have the opportunity to advance their career prospects and job opportunity in mid-to-upper level management professions at organizations of all sizes and types both in the private and public sector.
Click here to access the Programme of Study applicable from 2019/0.

Last Updated: 30 September 2019

The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.

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