Master of Science in Strategic Management and Marketing

Master of Science in Strategic Management and Marketing

Course information

Course title Master of Science in Strategic Management and Marketing
Course code PMSCSMNMRKFTT8
Postnominal M.Sc.(Melit.)
Level of qualification Second Cycle
National Qualifications Framework level Level 7
Duration 3 Semesters
Mode of attendance Full-time
Total ECTS credits 90
Coordinator Emanuel Said
Delivered by Faculty of Economics, Management and Accountancy
The programme offers an opportunity for participants to develop critical thinking skills and attitudes, along with a balanced knowledge (in terms of depth and width) of up-to-date theories and practices that organisations in any industry demand from modern managers and marketing executives. This approach aims to help graduates transform into executives who adopt and maintain a discipline where decisions are reached following an acute evaluation of risks based on reliable and valid evidence gathered about markets, competition and customers, rather than relying on management fads.

All study units rely on the latest thinking and ideas in the relevant discipline, based on empirical research that is leading to the emergence of new areas that are in demand across employers in developed economies.

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The Course shall be open to applicants in possession of:

(a) the degree of Bachelor of Commerce from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Category II and with a minimum average mark of 65% in one of the two proposed areas of study in the Degree or

(b) the degree of Bachelor of Commerce (Honours) from this University, in the same or in related areas of study as one of the areas of study applied for, obtained with at least Second Class Honours. The Board may also consider applicants in possession of the degree obtained with Third Class Honours, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or

(c) the degree of Bachelor of Science (Honours) in Business and IT from this University, obtained with at least Second Class Honours or

(d) the degree of Bachelor of Science in Business and Computing from this University, obtained with at least Category II and with a minimum average of 65% in the Business area. The Board may also consider applicants in possession of the degree obtained with Category III, provided that applicants have obtained other qualifications, including relevant work experience, following their first cycle degree or

(e) a first cycle degree from this University obtained with at least Second Class Honours or Category II in an area deemed appropriate by the Board. Applicants shall be required to submit a portfolio covering at least twelve months of relevant and related experiences and provided further that such applicants may be required to attend an interview to allow the Board to assess their suitability to follow the Course with profit or

(f) a first cycle degree from any university that is equivalent to the qualifications set out in paragraphs (a) to (e).

In appropriate cases, the Board may require students admitted to the Course to follow and pass supplementary study-units to which a maximum of 12 ECTS are assigned, in addition to the programme of study specified in bye-law 11 of the bye-laws for the course.

The admission requirements are applicable for courses commencing in October 2019.

For more detailed information pertaining to admission and progression requirements please refer to the bye-laws for the course available here.

UM currently hosts over 1,000 full-time international students and over 450 visiting students. The ever-increasing international students coming from various countries, in recent years, have transformed this 400-year old institution into an international campus.

Our international students generally describe Malta as a safe place, enjoying excellent weather and an all-year varied cultural programme. Malta is considered as the ideal place for students to study.

You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage.

Access more information about our admission process and English language requirements.

After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.

Local/EU/EEA Applicants: Annual Enrolment Fee: Eur 400

Non-EU/Non-EEA Applicants: Total Tuition Fees: Eur 10,800
Yr 1: Eur 10,800 - Yr 2: NIL
The programme helps students to develop:

- A balanced knowledge and understanding of the latest thinking and ideas in the relevant discipline based on empirical research in new areas like people performance metrics, digital analytics, decision modelling, service design and social marketing;
- Evolved intellectual skills manifest through conceptualization and reasoning of options and positions in corporate and marketing strategy by challenging concepts, information and data as core aspects of insight access, gathering, filtering and dissemination in a corporate environment;
- Enhanced aptitudes to debate aspects of corporate and marketing strategy to a range of audiences that prevail in ordinary corporate contexts;
- Augmented abilities to creatively conceptualize offers involving product / service features, communications, distribution, service levels and processes in a variety of market conditions
- Augmented numerical and qualitative analysis skills as well as an ability to conduct research projects independently as well as ability to deploy digital analytics tools to create and implement marketing communications that stand out from the crowd;
- An entrepreneurial propensity towards creatively designing and deploying corporate strategies that translate in aligned human resource planning and deployment with relevance to specific marketing operations, as well as
- A capability to design service offers that appeal to targeted customers (using customer insight) and effectively deploy resources through acute rationality embedded in decision making whilst retaining a balance between stiff corporate and business objectives and society's needs.
The programme targets individuals who possess undergraduate degrees in management or marketing and are planning for a career in these areas.
Graduates of the programme face a myriad of career opportunities in marketing and related management roles in a diversity of industries, locally and overseas. Specific opportunities may include fast growth sectors like i-gaming, financial services and other service sectors.
Click here to access the Programme of Study applicable from 2019/0.

Last Updated: 30 September 2019

The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
Unless for exceptional approved reasons, no changes to the programme of study for a particular academic year will be made once the students' registration period for that academic year begins.

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