| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MGT5205 | Service Design and Operations Strategy | 5 ECTS | |||||||||
| MGT5207 | Strategic Management and Enterprising | 5 ECTS | |||||||||
| MGT5208 | Cognitive Heuristics and Judgment in Managerial Decision Making | 5 ECTS | |||||||||
| MRK5014 | Internationalization: Decisions and Strategies | 5 ECTS | |||||||||
| MRK5015 | Customer Experience Design for Marketing and Management | 5 ECTS | |||||||||
| MRK5811 | Advanced Research Techniques | 5 ECTS | |||||||||
| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA5104 | Strategic Marketing and Communications | 5 ECTS | |||||||||
| MGT5204 | Management Science and Decision Analysis | 5 ECTS | |||||||||
| MRK5013 | Online Advertising | 5 ECTS | |||||||||
| MRK5016 | Behavioural Science for Business | 5 ECTS | |||||||||
| MRK5812 | Digital Analytics for Marketing Management | 5 ECTS | |||||||||
| MRK5814 | Marketing Strategy: Planning and Simulation | 5 ECTS | |||||||||
In addition to the compulsory study-units, students will need to register for 6 ECTS credits from a list of elective study-units published on the Luiss Website.
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MRK5820 | Marketing Law and Regulation (BI010) | 6 ECTS | |||||||||
| MRK5822 | Behavioral Economics and Consumer Decision Making (BI012) | 6 ECTS | |||||||||
| MRK5823 | Integrated Marketing Communication (BI013) | 6 ECTS | |||||||||
| MRK5824 | Performance Marketing (BI014) | 6 ECTS | |||||||||
| MRK5825 | Data and Artificial Intelligence Labs (M219BI) | 8 ECTS | |||||||||
| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MRK5818 | Thesis (SMDIM00022) | 18 ECTS | |||||||||
| MRK5826 | Thesis Writing Seminar (SMDIM00022) | 4 ECTS | |||||||||
This programme of study is governed by the Master of Science in Marketing - M.Sc. - Degree Course Regulations, 2022 under the auspices of the Faculty of Economics, Management and Accountancy.