Marketing
In addition to the compulsory study-units, students are required to choose two areas of study and register for the study-units accordingly.
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA1008 | Quantitative Analysis for Business 1 | 4 ECTS | (NC) | ||||||||
| EMA1011 | Introduction to Management and Applied Fundamentals | 4 ECTS | (NC) | ||||||||
| EMA1100 | Business Statistics 1 | 4 ECTS | (NC) | ||||||||
| EMA1310 | Foundations and Applications of Economics | 4 ECTS | (NC) | ||||||||
| EMA1312 | Introduction to Psychology in Business and Public Life | 4 ECTS | (NC) | ||||||||
| EMA1313 | Introduction to Sociology for Business and Public Life | 4 ECTS | (NC) | ||||||||
| EMA1314* | Financial Accounting and Control 1 | 4 ECTS | (NC) | ||||||||
| EMA1316** | Accounting Theory and Practice 1 | 4 ECTS | (NC) | ||||||||
| EMA1317 | Policy and Governance for Business | 4 ECTS | (NC) | ||||||||
| * Study-unit EMA1314 is to be taken by students who are not in possession of Accounting at Advanced Level as well as students who possess an Advanced Level in Accounting but will not choose Accountancy as a major area** EMA1316 is to be taken by students who possess an Advanced Level in Accounting and will be choosing Accountancy as a major area. Students who do not possess an Advanced level in Accounting, but are eligible to choose Accountancy as a major area as per Bye-Laws for the award of the Bachelor of Commerce (that is, are in possession of another qualification in Accounting that is deemed relevant by the Board, or are in possession of two Advanced Matriculation Level subjects and grade C or better). Such students will therefore take both EMA1314 and EMA1316. | |||||||||||
| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA1315 | Writing and Research Skills for Business Students | 4 ECTS | (NC) | ||||||||
| MRK1402 | Practical Analysis Tools | 4 ECTS | (NC) | ||||||||
| MRK1403 | Social Responsibility in Marketing | 4 ECTS | (NC) | ||||||||
| Either | |||||||||||
| MRK1400* | Introduction to Marketing Concepts | 4 ECTS | (NC) | ||||||||
| Or | |||||||||||
| MRK1401** | Contemporary Marketing Themes | 4 ECTS | (NC) | ||||||||
| * Study-unit MRK1400 is for students who do not possess a pass in Marketing at Intermediate Level.** Study-unit MRK1401 is for students who are in possession of a pass in Intermediate Level in Marketing. | |||||||||||
Students are required to register for ALL compulsory study-units (20 ECTS credits), 8 ECTS credits in elective study-units, 28 ECTS credits in the other area and 4 ECTS credits in optional study-units, to a total of 60 ECTS credits.For students majoring in Economics and Management, Management and Marketing or Management and Public Policy, no optional study-unit can be taken during Year 2 of the course. In this case, students majoring in Economics and Management need to register for study-unit ACC3521 and students majoring in Management and Marketing or Management and Public Policy need to register for MGT2365.
.
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MRK2007 | Marketing Research Planning | 4 ECTS | |||||||||
| MRK2051 | Consumer Behaviour | 4 ECTS | |||||||||
| MRK2504 | Marketing Design and Advertising | 4 ECTS | |||||||||
| Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose one of the following study-units: | |||||||||||
| MRK2015 | Marketing, ESG and Shared Value | 4 ECTS | |||||||||
| MRK2503 | Advertising and Promotion | 4 ECTS | |||||||||
| MRK2703 | Marketing and Artificial Intelligence | 4 ECTS | |||||||||
| Recommended Optional Units | |||||||||||
| BKF2011* | Banking 1 | 4 ECTS | |||||||||
| BKF2041* | Financial Services Law | 4 ECTS | |||||||||
| ELP1062 | English Proficiency | 2 ECTS | |||||||||
| IOT2002 | Communication and Innovation | 4 ECTS | |||||||||
| IOT2003 | Foresight - A Tool for Shaping Futures | 4 ECTS | |||||||||
| IOT2005 | Leadership and Organisational Innovation | 2 ECTS | |||||||||
| MGT2031* | Operations Research | 4 ECTS | |||||||||
| MGT2361 | Soft Skills for the Workplace | 4 ECTS | |||||||||
| MRK2000* | Marketing Foundations | 4 ECTS | |||||||||
| PHE0109 | Badminton | 2 ECTS | |||||||||
| PHE0110 | Squash | 2 ECTS | |||||||||
| PPL2226* | The Public Policy Environment | 4 ECTS | |||||||||
| TRS2281 | Travel and Transportation Management | 4 ECTS | |||||||||
| * In the case of optional study-units marked with an asterix, students cannot register for study-units pertaining to the Department of their chosen Areas of Study. | |||||||||||
| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MRK2008 | Product Management | 4 ECTS | |||||||||
| MRK2501 | Digital Marketing: Fundamentals and Strategy Development | 4 ECTS | |||||||||
| Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose one of the following study-units: | |||||||||||
| MRK2019 | Marketing Automation | 4 ECTS | |||||||||
| MRK2206 | Business-to-Business Marketing | 4 ECTS | |||||||||
| MRK2803 | Sports Marketing | 4 ECTS | |||||||||
| Recommended Optional Units | |||||||||||
| BKF2050* | Foundations of Risk Management | 4 ECTS | |||||||||
| BKF2071* | Principles of Finance | 4 ECTS | |||||||||
| BKF3111* | Practical Issues in Banking | 4 ECTS | |||||||||
| ECN2216* | Economics of Social Policy | 4 ECTS | |||||||||
| ECN2310* | Introduction to Political Economy | 4 ECTS | |||||||||
| EST2020 | Small States and the European Union | 4 ECTS | |||||||||
| IOT2008 | Innovation and Entrepreneurship: Practical Approaches | 4 ECTS | |||||||||
| MGT2344 | Creativity and Personal Development | 4 ECTS | |||||||||
| PHE0109 | Badminton | 2 ECTS | |||||||||
| PHE0110 | Squash | 2 ECTS | |||||||||
| * In the case of optional study-units marked with an asterix, students cannot register for study-units pertaining to the Department of their chosen Areas of Study. | |||||||||||
Students are required to register once for EMA3001 - Statistical Design and Tools for Business (4 ECTS). Moreover, students are required to register for ALL compulsory study-units and any electives (if present) amounting to 28 ECTS credits in the each area, to a total of 60 ECTS credits.
| Year (This/these unit/s start/s in Semester 1 and continue/s in Semester 2) | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MRK3018 | Marketing Research Project | 6 ECTS | |||||||||
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA3001 | Statistical Design and Tools for Business | 4 ECTS | (NC) | ||||||||
| MRK3203 | Pricing Methods and Strategies | 4 ECTS | |||||||||
| MRK3603 | Marketing and Web Science | 3 ECTS | |||||||||
| Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose one of the following study-units: | |||||||||||
| MRK3005 | Branding and Public Relations | 4 ECTS | |||||||||
| MRK3502 | Professional Selling and Sales Force Management | 4 ECTS | |||||||||
| MRK3601 | Distribution Strategy and Marketing Channels | 4 ECTS | |||||||||
| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| MRK3012 | Services Marketing | 3 ECTS | |||||||||
| MRK3014 | Practical Strategic Marketing Management | 4 ECTS | |||||||||
| Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose one of the following study-units: | |||||||||||
| BEM3002 | Statistical Data Analysis in R for Business | 4 ECTS | |||||||||
| MGT3214 | Project Management | 4 ECTS | |||||||||
| MRK3041 | International Marketing | 4 ECTS | |||||||||
| MRK3600 | Social Media Strategy | 4 ECTS | |||||||||
Tourism Management
In addition to the compulsory study-units, students are required to choose two areas of study and register for the study-units accordingly.
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA1008 | Quantitative Analysis for Business 1 | 4 ECTS | (NC) | ||||||||
| EMA1011 | Introduction to Management and Applied Fundamentals | 4 ECTS | (NC) | ||||||||
| EMA1100 | Business Statistics 1 | 4 ECTS | (NC) | ||||||||
| EMA1310 | Foundations and Applications of Economics | 4 ECTS | (NC) | ||||||||
| EMA1312 | Introduction to Psychology in Business and Public Life | 4 ECTS | (NC) | ||||||||
| EMA1313 | Introduction to Sociology for Business and Public Life | 4 ECTS | (NC) | ||||||||
| EMA1314* | Financial Accounting and Control 1 | 4 ECTS | (NC) | ||||||||
| EMA1316** | Accounting Theory and Practice 1 | 4 ECTS | (NC) | ||||||||
| EMA1317 | Policy and Governance for Business | 4 ECTS | (NC) | ||||||||
| * Study-unit EMA1314 is to be taken by students who are not in possession of Accounting at Advanced Level as well as students who possess an Advanced Level in Accounting but will not choose Accountancy as a major area.** EMA1316 is intended for students with an Advanced Level in Accounting who are selecting Accountancy as their major. Students without an Advanced Level in Accounting, but who are eligible to major in Accountancy according to the Bachelor of Commerce Bye-Laws (i.e., those with another relevant qualification in Accounting approved by the Board, or those with two Advanced Matriculation Level subjects and a grade C or better), must take both EMA1314 and EMA1316. | |||||||||||
| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA1315 | Writing and Research Skills for Business Students | 4 ECTS | (NC) | ||||||||
| TRS1131 | Introduction to Heritage and Culture | 4 ECTS | (NC) | ||||||||
| TTC1105 | Events and Tourism | 4 ECTS | (NC) | ||||||||
| TTC1126 | The Tourist | 4 ECTS | (NC) | ||||||||
Students are required to register for ALL compulsory study-units (28 ECTS credits), 28 ECTS credits in the other area and 4 ECTS credits as optional study-units, to a total of 60 ECTS credits.
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| TRS1111 | Malta's Tourism Development | 4 ECTS | (NC) | ||||||||
| TTC2102 | E-Tourism: Theory and Practice | 4 ECTS | (NC) | ||||||||
| Recommended Optional Units | |||||||||||
| BKF2041* | Financial Services Law | 4 ECTS | |||||||||
| ELP1062 | English Proficiency | 2 ECTS | |||||||||
| IOT2002 | Communication and Innovation | 4 ECTS | |||||||||
| IOT2003 | Foresight - A Tool for Shaping Futures | 4 ECTS | |||||||||
| IOT2005 | Leadership and Organisational Innovation | 2 ECTS | |||||||||
| MGT2031* | Operations Research | 4 ECTS | |||||||||
| MGT2361 | Soft Skills for the Workplace | 4 ECTS | |||||||||
| PHE0109 | Badminton | 2 ECTS | |||||||||
| PHE0110 | Squash | 2 ECTS | |||||||||
| PPL2226 | The Public Policy Environment | 4 ECTS | |||||||||
| TRS2281 | Travel and Transportation Management | 4 ECTS | |||||||||
| * In the case of optional study-units marked with an asterix, students cannot register for study-units pertaining to the Department of their chosen Areas of Study. | |||||||||||
| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| TTC1221 | Sustainable Tourism | 4 ECTS | (NC) | ||||||||
| TTC2103 | Urban Tourism and Regeneration | 4 ECTS | (NC) | ||||||||
| TTC2109 | Food Tourism | 4 ECTS | (NC) | ||||||||
| Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to register for two of the following study-units: | |||||||||||
| TRS2211 | Heritage and Cultural Tourism Management | 4 ECTS | |||||||||
| TTC2105 | Resort and Destination Management | 4 ECTS | |||||||||
| TTC2210 | Island Tourism | 4 ECTS | |||||||||
| TTC2222 | Tourism and Culture Study Trip 2 | 4 ECTS | |||||||||
| Recommended Optional Units | |||||||||||
| BKF2050 | Foundations of Risk Management | 4 ECTS | |||||||||
| BKF2071 | Principles of Finance | 4 ECTS | |||||||||
| BKF3111 | Practical Issues in Banking | 4 ECTS | |||||||||
| ECN2310 | Introduction to Political Economy | 4 ECTS | |||||||||
| EST2020 | Small States and the European Union | 4 ECTS | |||||||||
| MGT2344 | Creativity and Personal Development | 4 ECTS | |||||||||
| PHE0109 | Badminton | 2 ECTS | |||||||||
| PHE0110 | Squash | 2 ECTS | |||||||||
Students must register for ALL compulsory study-units and any three elective study-units in this area, totaling 28 ECTS credits. Additionally, 28 ECTS credits must be registered from the other area, bringing the total to 60 ECTS credits.
| Semester 1 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| EMA3001 | Statistical Design and Tools for Business | 4 ECTS | (NC) | ||||||||
| TRS3291 | Branding and Tourism | 4 ECTS | (NC) | ||||||||
| TTC3101 | Heritage Interpretation 1 | 4 ECTS | (NC) | ||||||||
| Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose three elective study units, distributed more or less equally between Semester 1 and Semester 2. | |||||||||||
| TRS2261 | Accounting Systems in Tourism and Heritage Sectors | 4 ECTS | |||||||||
| TTC3109 | Managing Tourism Projects | 4 ECTS | |||||||||
| TTC3110 | Event Management and Planning | 4 ECTS | |||||||||
| TTC3210 | Special Interest Tourism | 4 ECTS | |||||||||
| Semester 2 | |||||||||||
| Compulsory Units (All students must register for this/these unit/s) | |||||||||||
| TRS3321 | Tourism Policy and Planning | 4 ECTS | (NC) | ||||||||
| Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)Students are required to choose three elective study units, distributed more or less equally between Semester 1 and Semester 2. | |||||||||||
| TTC2241 | Design the Tourist Experience | 4 ECTS | |||||||||
| TTC3107 | Web 2.0 and its Applications in Tourism, Culture and Heritage | 4 ECTS | |||||||||
This programme of study is governed by the General Regulations for University Undergraduate Awards, 2019 and by the Bye-Laws for the award of Bachelor of Commerce - B.Com. - and Bachelor of Commerce (Honours) - B.Com. (Hons) - under the auspices of the Faculty of Economics, Management and Accountancy.