| CODE | CRC3000 | |||||||||
| TITLE | Project | |||||||||
| UM LEVEL | 03 - Years 2, 3, 4 in Modular Undergraduate Course | |||||||||
| MQF LEVEL | 6 | |||||||||
| ECTS CREDITS | 8 | |||||||||
| DEPARTMENT | Corporate Communication | |||||||||
| DESCRIPTION | Study-unit engages students in a structured, group-based project related to marketing communication. - Students are assigned a project brief, outlining a real-world marketing communication challenge. - Teams (class subgroups) will develop a strategic plan and execution framework for the project. - Each student must contribute equally to the group effort. - Upon completion, each group will deliver a 15-20 minute presentation to an adjudicating board, including faculty and industry professionals. - Each member is required to present a section of the final presentation. - In addition to the group presentation, each student must submit an individual 1000-1500 word report detailing their specific contributions and reflections on the group process. Study-Unit Aims: - Enhance students' ability to apply marketing communication theories to real-world scenarios; - Develop teamwork, collaboration, and project management skills; - Strengthen students’ presentation and professional communication abilities; - Prepare students for workplace expectations through practical, industry-related challenges. Learning Outcomes: 1. Knowledge & Understanding: By the end of the study-unit the student will be able to: - Describe and explain key marketing communication concepts within a project setting; - Evaluate various strategic approaches to marketing campaigns; - Compare and contrast industry-standard communication techniques; - Demonstrate an understanding of real-world marketing project execution; - Assess the effectiveness of marketing communication strategies. 2. Skills: By the end of the study-unit the student will be able to: - Apply marketing communication theories to practical, real-world tasks; - Develop a structured and strategic marketing communication project; - Demonstrate teamwork, leadership, and collaboration within a professional setting; - Deliver a professional presentation to an audience of academics and industry experts; - Critically reflect on their contributions and teamwork experience through an individual report. Main Text/s and any supplementary readings: Main Texts: - Barzun, J. & Graff, H.F. (LATEST EDITION). The modern researcher. (6th ed.). Wadsworth Publishing. Supplementary Readings: - American Psychological Association. (2020). Publication manual of the American Psychological Association. (7th ed.). American Psychological Association. - Booth, W.C., Colomb, G.G., Williams, J.M., Bizup, J. & FitzGerald, W.T. (2024). The craft of research (5th ed.). University of Chicago Press. - Hair, J.F. Jr., Page, M., Brunsveld, N., Merkle, A. & Cleton, N. (2023). Essentials of Business Research Methods (5th ed.). Routledge. - Hair, J.F. Jr., Wolfinbarger, M., Money, A. H., Samouel, P. & Page, M. J. (2011).b Essentials of Business Research Methods (2nd ed.). Routledge. - Hammersley, M. (Ed.). Social Research: Philosophy, Politics and Practice. (1993). The Open University: Sage. |
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| STUDY-UNIT TYPE | Seminar and Project | |||||||||
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2025/6. It may be subject to change in subsequent years. |
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