|TITLE||Creativity and Innovation - From Ideas to Products and Services|
|LEVEL||05 - Postgraduate Modular Diploma or Degree Course|
|DEPARTMENT||Centre for Entrepreneurship and Business Incubation|
|DESCRIPTION||This study-unit covers the early stages of creating and identifying new commercial opportunities, how to develop ideas from a single opportunity into a product or service range and how to protect innovative products and services from commercial threat.
This study-unit develops a thorough knowledge and understanding of creativity and innovation, within the business environment, that leads to new product development.
1. Creativity and Opportunity
2. Commercial Innovation
3. Evaluating New Ideas
4. New Product Development
5. Protecting Innovation
- HARVARD BUSINESS ESSENTIALS. (2003) Managing Creativity and Innovation: Your Mentor and Guide to Doing Business Effectively. Boston: Harvard Business School Publishing.
Suggested alternative reading
- ALLEN, K. (2009) Entrepreneurship for Scientists and Engineers. Harlow: Pearson Education.
- MOORE, G. (2014) Crossing the Chasm. Harper Business.
|ADDITIONAL NOTES||Pre-requisite Study-unit: EBI5001|
|METHOD OF ASSESSMENT||
The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints.
Units not attracting a sufficient number of registrations may be withdrawn without notice.
It should be noted that all the information in the study-unit description above applies to the academic year 2019/0, if study-unit is available during this academic year, and may be subject to change in subsequent years.