| CODE | TTC1101 | ||||||||
| TITLE | Introduction to Tourism | ||||||||
| UM LEVEL | 01 - Year 1 in Modular Undergraduate Course | ||||||||
| EQF/MQF LEVEL | 5 | ||||||||
| ECTS CREDITS | 4 | ||||||||
| DEPARTMENT | Tourism Management | ||||||||
| DESCRIPTION | This study-unit introduces students to the meaning and value of tourism, travel, and culture, while familiarising them with key local and global data sources used to interpret tourism performance indicators. It positions tourism as a central expression of the contemporary experiential economy, highlighting how experiences shape visitor behaviour and destination competitiveness. The historical development of tourism is explored from both Maltese and international perspectives, tracing major social, technological, and economic milestones. Students examine the main generators of tourism demand and how economic, demographic, cultural, and technological factors influence patterns of travel. The unit also provides an overview of the supply-side of tourism, with particular emphasis on transport and accommodation as core components of the tourism system. Basic techniques for forecasting tourism demand are introduced, together with an understanding of why tourism policy and planning are essential for sustainable and strategic destination development. Study-unit Aims: The study-unit provides a solid foundation for higher level learning. It will further the breadth and the depth of the basic tourism principles as applied to micro- and macro-enterprises and the overall tourism industry. Learning Outcomes: 1. Knowledge & Understanding By the end of the study-unit the student will be able to: • Demonstrate an informed understanding of the meaning, significance, and evolution of travel and tourism, including its cultural and societal foundations; • Recognise the importance of academic and professional analysis as a basis for sustainable tourism development and responsible decision making; • Describe the historical development of tourism from both local and global perspectives, identifying key milestones and transformations; • Identify major tourism demand generators and explain how economic, social, cultural, and technological factors influence patterns of travel and tourism demand; • Discuss the basic principles of tourism demand forecasting and the role of tourism policy and planning in guiding sustainable destination development. 2. Skills By the end of the study-unit the student will be able to: • Apply core academic skills to identify areas of personal interest within tourism studies and recognise potential pathways for further specialisation and future career opportunities; • Use critical and creative thinking to locate, interpret, and engage with academic literature, and demonstrate familiarity with basic research methods relevant to tourism analysis; • Develop effective communication and interpersonal skills that support professional interaction, collaboration, and networking within a people centred industry; • Deliver clear and engaging presentations using both verbal and visual communication techniques appropriate for academic and professional contexts. |
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| STUDY-UNIT TYPE | Fieldwork, Ind Study, Lecture, Project & Tutorial | ||||||||
| METHOD OF ASSESSMENT |
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| LECTURER/S | Noel Buttigieg |
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The University makes every effort to ensure that the published Courses Plans, Programmes of Study and Study-Unit information are complete and up-to-date at the time of publication. The University reserves the right to make changes in case errors are detected after publication.
The availability of optional units may be subject to timetabling constraints. Units not attracting a sufficient number of registrations may be withdrawn without notice. It should be noted that all the information in the description above applies to study-units available during the academic year 2026/7. It may be subject to change in subsequent years. |
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