Prof. Albert Caruana

Prof. Albert Caruana

Prof. Albert Caruana



Room 601
MaKS Building
University of Malta
  +356 2340 2431
Albert CARUANA Ph.D. is Professor of Marketing at the University of Malta, and at the University of Bologna, Italy. He obtained a Ph.D. in Marketing in 1994 from Henley Business School, UK; an MA in Marketing Management from the University of Lancaster, UK and a BA (Hons.) in Business Management from the University of Malta. He has undertaken post-doctoral research as Fulbright Fellow in the US during 2004; as Commonwealth Research Scholar in the UK in 2000 and on various post-doctoral research fellowships in Australia in the period 1996 to 2003. He continues to be actively involved in doctoral, master’s and staff development programmes and has lectured in Sweden, Switzerland, Italy, United Kingdom, France, United States, Australia, Singapore and China. He has also been an external examiner in awarding doctoral degrees in the UK and Australia and currently in Sweden.

Professor Caruana’s research interests focus primarily on marketing communications and services marketing. His work includes papers published in the Journal of Advertising; Journal of Advertising Research; Journal of Business Research; Industrial Marketing Management; Journal of Marketing Education and European Journal of Marketing. A number of his papers have received awards. He is currently Associate Editor of the Journal of Advertising Research.

Professor Caruana has served on the board of directors of a number of firms and institutions. Prior to joining academia in 1992, he spent several years in industry, first in banking and later as marketing manager for a wines and spirits firm.

Professor Caruana is currently Head of the Department of Corporate Communication.

  • Marketing Communications
  • Services Marketing
  • Corporate Reputation
  • Marketing Orientation

West, D.C., Caruana, A. & Leelapanyalert, K. 2013, "What makes win, place or show? Judging advertising creativity at award shows", Journal of Advertising Research, vol. 53, no. 3, pp. 324-338.

La Rocca, A., Caruana, A. & Snehota, I. 2012, "Measuring customer attractiveness", Industrial Marketing Management, vol. 41, no. 8, pp. 1241-1248.

Caruana, A. & Ewing, M.T. 2010, "How corporate reputation, quality, and value influence online loyalty.", Journal of Business Research, vol. 63, no. 9-10, pp. 1103-1110.

Strasheim, A., Pitt, L.F. & Caruana, A. 2007, "Psychometric properties of the Schlinger's viewer response profile: Evidence from a large sample", Journal of Advertising, vol. 36, no. 4, pp. 101-114.

Caruana, A. 2002, "Service Loyalty: The effect of service quality and the mediating role of satisfaction", European Journal of Marketing, vol. 36, no. 7/8, pp. 811-826.

Caruana, A., Ewing, M.T. & Ramaseshan, B. 2000, "Assessment of the three-column format SERVQUAL: An experimental approach", Journal of Business Research, vol. 49, no. 1, pp. 57-65.

Caruana, A., Money, A.H. & Berthon, P.R. 2000, "Service quality and satisfaction - The moderating role of value", European Journal of Marketing, vol. 34, no. 11/12, pp. 1338-1352.

Caruana, A., Pitt, L.F. & Berthon, P.R. 1999, "The excellence - market orientation link: Some consequences for service firm", Journal of Business Research, vol. 44, no. 1, pp. 5-15.

Caruana, A. 1997, "Corporate reputation: Concept and measurement", Journal of Product and Brand Management, vol. 6, no. 2/3, pp. 109-116.

Pitt, L.F., Caruana, A. & Berthon, P.R. 1996, "Market orientation and business performance: Some European evidence", International Marketing Review, vol. 13, no. 1, pp. 5-18.

  • CST4021 - Integrated Marketing Communications
  • CST4311 - Advanced Research Methods
  • LAS3012 - SME Internationalization and Export Management
  • MCS1000 - Aspects of Communications