Dr Emanuel Said

Dr Emanuel Said

Dr Emanuel Said


Senior Lecturer

Room 413
FEMA Building
University of Malta
  +356 2340 3477
Emanuel is a resident lecturer in Marketing at the University of Malta. He completed his PhD studies at Cranfield University School of Management, where researched organizations' use of customer insight. He has presented his research at the Academy of Marketing Conference, Australia New Zealand Marketing Academy Conference and has published in the Journal of Marketing Management.

Before joining University of Malta, Emanuel supervised master's research in various marketing areas at Cranfield and Glyndwr University. At Glyndwr, Emanuel taught international MBA and baccalaureate students in different strategy, marketing and research areas. He also taught these areas at Henley Business School and Grenoble Graduate School of Business in Malta.

Emanuel is a member of the Academy of Marketing Sciences, Academy of Marketing (UK), the British Academy of Management and a reviewer for the Academy of Marketing, Journal of Marketing Management and the International Journal of Market Research.

As a practitioner, Emanuel advised various private and Governmental entities on strategy and marketing based on customized research and evidence. Clients served include GSK, AstraZeneca, Bayer, Schering Plough, GO, Vodafone, Camilleri Wines, Malta Enterprise and Employment & Training Corporation.
  • Customer insights and marketing research
  • Knowledge process and management
  • Organizational learning
  • Value and co-creation
  • Grounded theory
  • Ethnography
  • Qualitative and quantitative techniques
  • CIS5223 - Concepts, Techniques and Practical Aspects of Scientific Research
  • DOC6022 - Qualitative Research Methods: An Introduction
  • DOC6051 - Introduction to NVivo for Qualitative Data Analysis
  • DOC6052 - Reflections on the Use of Grounded Theory in Qualitative Research
  • HSM5119 - Systematic Approaches to Evidence-based Patient Safety and Clinical Risk Management
  • MGT3181 - Applied Research Tools for Business
  • MRK5016 - Behavioural Science for Business
  • MRK5811 - Advanced Research Techniques
  • MRK5812 - Digital Analytics for Marketing Management
  • MRK5814 - Marketing Strategy: Planning and Simulation
  • SOC5018 - Research Analysis in Practice