Event: 4th Prof. Dr Edward de Bono Memorial Lecture
Date:  Wednesday 21 May 2025 
Time:  17:00Venue: Via Zoom

The Edward de Bono Institute for Creative Thinking and Innovation at the University of Malta organised a memorial lecture to commemorate the life and legacy of Prof. Dr Edward de Bono.

This was held on Zoom on Wednesday 21 May 2025 from 17:00 to 18:00 (GMT+2), and featured a keynote address by Prof. Gerard J. Puccio, Prof. of the Centre for Applied Imagination, Buffalo State University, USA.

About Prof. Gerard J. Puccio

Prof. Gerard J. Puccio chairs the Center for Applied Imagination and is a leading scholar-practitioner in creativity. He has authored 60+ works, including “Organizational Creativity and Innovation” (2018) and the team-building fable The Innovative Team.

A sought-after speaker and consultant, Puccio has delivered creativity programs on five continents for clients such as the BBC, Nestlé, Coca-Cola, and the Smithsonian. His teaching credentials include designing the Great Courses series “The Creative Thinker’s Toolkit,” and his 2012 TEDx talk on creativity has surpassed 100,000 views

The Memorial Lecture 

In his lecture, titled Honouring Edward de Bono: The Enduring Power of Creativity in the 21st Century, Prof. Puccio spoke about Dr. Edward de Bono as a visionary—a trailblazer who championed the power of creativity long before it became a recognized necessity in today’s fast-changing world. His ground-breaking work in applied creativity and creative thinking education laid the foundation for what we now see as an essential skill in the modern workplace.

In this lecture, Dr. Gerard Puccio explored the undeniable role of creativity in driving innovation and shaping the future of work. He examined how universities are evolving to meet the demands of the 21st century by equipping students with creative problem-solving skills, preparing them to navigate complexity and seize new opportunities.

Through compelling case studies, real-world applications, and insights into the benefits of creativity education, this presentation will shed light on what makes creativity training effective.

Finally, in an age increasingly shaped by artificial intelligence, Dr. Puccio will address a critical question: How does creativity remain a uniquely human advantage? Join us for this thought-provoking discussion on the future of creativity and its lasting impact on education, business, and society.

Click here to watch online the Memorial Lecture