Content Creation for Social Media
Trainers:
Dr Mario Cassar, Deputy Director
Ms Monica Farruiga, Manager
Mr James Moffett, Audio-Visual & Graphic Design Coordinator
Ms Sarah Moffett, Content & Media Relations Officer
Target Audience: Administrative staff
Course Duration: 4 hours
Delivery Mode: Class-based
Training Requirements: A smartphone or a tablet is required for this training
The University of Malta (UM) is harnessing the power of social media to connect with local applicants and the wider public. The main goal is to go beyond the traditional methods of communication and share stories about the university life, extraordinary achievements, and events taking place on campus.
Social media, in its truest form, is like a buzzing hive of digital connections, where people come together to socialise, interact, and create a virtual world. But it's more than just a virtual hangout spot. In fact, it has the power to ignite word-of-mouth discussions.
From a marketing perspective, word-of-mouth is a potent tool that holds the key to capturing attention and creating a buzz in today's world. So, it comes as no surprise that every organisation, is on a quest to master the art of utilising social media to its fullest potential.
In view of this context, this course is designed to explore the theoretical framework that drives Meta’s marketing techniques. It sheds light on the social media algorithms.
Throughout this session, we'll delve into real-life examples that illustrate the theories at play in the realm of social media!
In the second session we dive into the world of practicality, exploring a range of topics from static to video content. The course will also delve into the technical aspects and unveil the hidden metrics that can help you truly identify engaging content.
By the end of the course, participants will:
Effective communication with prospective students
Trainer: Dr Mario Cassar, Deputy Director
Target Audience: All members of staff, especially members of staff working within academic entities.
Course Duration: 4 hours
Delivery Mode: Class-based
The training sessions are designed to equip members of staff with the skills and knowledge necessary to communicate effectively with prospective students. As universities become increasingly diverse due to globalisation, the ability to engage with students from different cultural backgrounds is vital. Participants will gain knowledge to overcome language barriers (in the case of international students), fostering an inclusive environment, and enhancing the overall educational experience for both local and international students.
By the end of the second session, participants will:
Engaging young students (pre-teens) with science & research
Trainer: Dr Danielle Martine Farrugia, Senior Executive
Target Audience: Staff of STEM (Science, Technology, Engineering & Mathematics) departments
Workshop Duration: 2 hours
Delivery Mode: Class-based
Do you want to inspire future scientists and researchers with a passion for science and technology
but feel hesitant about engaging younger audiences? This short, interactive workshop will provide
you with the confidence to connect with younger audiences and inspire them about your topic
and research through various engaging activities.
By the end of the workshop, participants will:
Promoting Academic Courses
Trainers:
Dr Mario Cassar, Deputy Director
Ms Monica Farruiga, Manager
Mr Matthew Zammit, Student Recruitment Specialist
Target Audience: All members of staff, especially members of staff working within academic entities.
Workshop Duration: 2.5 hours
Delivery Mode: Class-based
In an increasingly competitive academic landscape, the ability to effectively market our programmes of studies is essential for attracting students and enhancing UM’s reputation. This workshop is designed to provide academics and faculty managers with knowledge about the potential target of students from the local and international markets. Participants will gain insights into understanding student needs, leveraging digital marketing tools, and creating compelling content to enhance the visibility and appeal of UM courses.
By the end of the workshop, participants will:
