To do so, the Edward de Bono Institute launched an initiative entitled ‘Become More Creative in One Week’. The initiative, which was the brainchild of two of the Institute’s Master students, involved a new challenge every day during WCIW, such as exploring new places, meeting new people, setting new goals and coming up with new ideas. Participants were then invited to share their experiences on the new Institute Facebook page, entitled ‘Discover The Edward de Bono Institute’ (www.facebook.com/IoTM.uom), which was launched to coincide with WCIW.