Bachelor of Communications (Honours) (Marketing Communication)

MQF Level

Duration and Credits

3 Years

180 ECTS

Mode of Study

Full-time

Marketing Communication

This programme offers you a strong foundation in media theory and practical communication skills. In your first year, you will explore diverse aspects of communications, including journalism, photography, film, marketing communications, and media culture. As the course progresses, if you choose the Marketing Communications stream from your second year, you will be equipped with the creative and analytical skills needed to thrive in the fast-paced world of marketing communications. You will explore advertising, corporate communication, consumer behaviour, branding, digital storytelling, ethics, and integrated marketing strategies, and you will gain practical experience in digital marketing, analytics, and customer relationship management. In your final year, a dissertation and a major project will allow you to showcase your research and strategic thinking. Elective units give you the chance to tailor your learning to your interests, including visual narrative, publishing, and social change communication.

Communication and Academic Skills Programme

The communication and academic skills programme complements students’ main course of study. It introduces them to writing and presenting as situated within academic contexts sensitive to specific disciplines and develops their competences for future careers.

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Information for International applicants

Refer to the list of country-specific qualifications

Communication Studies

An Intermediate Level pass in English.

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You can submit your application online. The deadlines for submission of applications vary according to the intake and courses. We encourage all international applicants to submit their applications as soon as possible. This is especially important if you require a visa to travel and eventually stay in Malta.

You can compare your national qualifications to the local requirements by visiting our qualifications comparability webpage. Access more information about our admission process and English language requirements.

The University of Malta has student accommodation on campus called Campus Hub. Campus Hub is just a 2-minute walk from the main campus. For more information, visit the accommodation website.

Our dedicated team at the student recruitment office is here to support you every step of the way. From the moment you start your application to the moment when you receive your decision letter, we're here to assist you. If you have any questions or need further information, don't hesitate to reach out to us. You can contact us at info@um.edu.mt, and our team will be more than happy to help.

After you receive an offer from us, our International Office will assist you with visas, accommodation and other related issues.

Communication Studies

In addition to the compulsory study-units, students are required to register for study-units to the value of 2 ECTS credits as optional study-units.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

CRC1010	Introduction to Marketing Communications	4 ECTS
MCS1010	Introduction to Film Studies	4 ECTS
MCS1021	Human Communication	4 ECTS
MCS1030	Introduction to Journalism	4 ECTS
MCS1040	Visual Communications and Graphic Design	4 ECTS
MCS1050	New Media and the Social World	4 ECTS
MCS1080	Writing for Media and Communications	2 ECTS
MCS1090	Introduction to Photography	4 ECTS


Semester 2

Compulsory Units (All students must register for this/these unit/s)

CGS1000	Cognitive Psychology of Communications	4 ECTS
MCS1070	Personal Communications	4 ECTS
MCS1100	Media, Society and Culture	4 ECTS
MCS1110	Introduction to Video Production	4 ECTS
MCS1130	Cultural Theory and Semiotics	4 ECTS
MCS1311	Introduction to Research Methods	4 ECTS
ELP1206*	English Rhetoric and Writing Skills for Media and Communications Students	4 ECTS
MAL1211*	II-Malti għall-Komunikazzjoni	4 ECTS

* Students are required to choose either ELP1206 OR MAL1211. Recommended Optional Units

PHI1025	An Introduction to Philosophy through Film	2 ECTS
PHI1027	An Introduction to the Philosophy of Communication	2 ECTS

Requirement for regular progression to Year 2: 60 ECTS credits

Marketing Communication

In addition to the compulsory study-units, students are required to choose study-units to the value of 20 ECTS credits from the elective study-units on offer during the year.

Students may choose to register for other same-level elective study-units from other streams’ programmes of study, provided they obtain permission from the respective coordinator or lecturer and meet any listed prerequisites.


Semester 1

Compulsory Units (All students must register for this/these unit/s)

CRC2000	Consumer Behaviour in the Digital Era	4 ECTS
CRC2010	Qualitative Research Methods in Marketing Communication	4 ECTS
CRC2020	Quantitative Research Methods in Marketing Communication	4 ECTS
CRC2040	Advertising	4 ECTS
CRC2050	Corporate Communication	4 ECTS

Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)

DGA2005	Editorial Design	4 ECTS


Semester 2

Compulsory Units (All students must register for this/these unit/s)

CRC2030	Dissertation Proposal Development: Marketing	4 ECTS
CRC2060	Digital Storytelling in Marketing Communication	4 ECTS
CRC2070	Integrated Marketing Communication	4 ECTS
CRC2080	B2B Marketing Communication	4 ECTS
CRC2090	Ethics, Sustainability and Law	4 ECTS

Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)

MCS2300	Satirical Cartoons and Visual Narrative	4 ECTS

Requirement for regular progression to Year 3: 60 ECTS credits

In addition to the compulsory study-units, students are required to choose study-units to the value of 12 ECTS credits from the elective study-units on offer during the year.

Students may choose to register for other same-level elective study-units from other streams’ programmes of study, provided they obtain permission from the respective coordinator or lecturer and meet any listed prerequisites.


Year (This/these unit/s start/s in Semester 1 and continue/s in Semester 2)

Compulsory Units (All students must register for this/these unit/s)

MCS3000	Dissertation	16 ECTS	(NC)
MCS3020	Magazine and Digital Publishing	8 ECTS	(NC)


Semester 1

Compulsory Units (All students must register for this/these unit/s)

CRC3010	Digital Marketing and Analytics	4 ECTS
CRC3020	Customer Relationship Management (CRM) in the Digital Era	4 ECTS

Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)

CST3192	Media in Maltese Society	4 ECTS
MCS3600	Documentary Film Production	4 ECTS


Semester 2

Compulsory Units (All students must register for this/these unit/s)

CRC3000	Project	8 ECTS
CRC3030	Contemporary Issues in Marketing Communication	4 ECTS
CST3811	Public Relations	4 ECTS

Elective Units (Elective units are offered subject to availability, a minimum number of student registrations and time-table constraints)

CST3651	Using Communication for Social Change	4 ECTS

Requirement for successful completion of Year 3: 60 ECTS credits

Requirement for award of Bachelor of Communications (Honours) in Marketing Communication: 180 ECTS credits

This programme of study is governed by the General Regulations for University Undergraduate Awards, 2019 and by the Bye-Laws for the award of the Bachelor of Communications (Honours) - B. Comms (Hons) - under the auspices of the Faculty of Media and Knowledge Sciences.

Marketing Communication

By the end of the course, you will:

Analyse how marketing communication strategies operate within different organisational, social, and media environments;
Apply theoretical frameworks to evaluate the role of branding, storytelling, and persuasion across integrated campaigns;
Investigate consumer behaviour patterns and cultural insights to inform targeted communication strategies;
Design original marketing communication solutions using digital, B2B, and corporate tools while adhering to ethical and sustainability principles;
Conduct independent qualitative and quantitative research to support campaign planning, decision-making, and evaluation;
Create a sustained piece of original work (dissertation or project) that synthesises theory, research, and practice in a relevant area of marketing communications;
Evaluate the impact of marketing communications and defend proposed solutions in professional and academic contexts.

Non EU Applicants:

Fee per academic year: Eur 8,500

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Marketing Communication

As a graduate with a Bachelor of Communications (Hons), majoring in Marketing Communication, you will be prepared for careers as a marketing executive, advertising strategist, brand manager, digital marketing specialist, social media manager, corporate communications officer, content creator, media planner, public relations officer, or market researcher, among others.

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